Tag Archives: B2B Marketing

Phill Connell Profile

Marketing : Phill Connell, MBA, MCIM

B2B Marketing : Phill Connell

With 30+ years of Business-to-Business Marketing experience, Phill now makes it his work to deliver practical, real-world Marketing Solutions to help your business grow.

A Marketing Manager in blue chip organisations for over 25 years, Phill is highly skilled, specialising in campaigns and content to generate new business for your organisation.

Phill Connell headshot

Phill Connell MBA MCIM

Phill has his degree in Marketing, full membership of the Chartered Institute of Marketing and an MBA from Manchester Business School, one of the world’s top MBA providers.

Through major corporate employers Phill has enjoyed a wide variety of training in Marketing and Business Leadership disciplines. Education is a wonderful thing, but only works when it’s applied to your real world issues. Phill prides himself on transforming the learning he’s done into outcomes that deliver growth and results.

Phill’s more recent projects include:

  • Building a new set of lead generation processes and measurement programme, to manage the delivery of campaigns to real targets in a highly competitive B2B energy consultancy environment. This resulted in increased campaign engagement (open rates up to 21% from 14%), click through results (up to 14% from 7%) and qualified leads (doubled in 18 months).
  • Delivering product and corporate photography for clients across a variety of industries.
  • Delivering email and social campaigns to generate leads, resulting in new business and increased revenue from existing customers.
  • Writing and publishing valuable, informative content for business websites and offline media. This generated new leads from new prospects via effective use of data gathering techniques.
  • Managing outsourced lead generation efforts to secure over 100 qualified appointments per month, on a continuous basis, for high-value sales opportunities.

If you would like to talk about your Business’ Marketing needs, or see a copy of Phill’s full CV, please complete the form or call 07397 919938.

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    Lead Generation & Data Management

    Good data is the fuel for your Marketing engine. It increases the efficiency of your operation and improves your return on effort and expenditure. When coupled with best-in-class Lead Generation your business will achieve positive revenue growth.

    We will work with you to:

      • identify the data you already hold in your business
      • build a database of potential customers and existing clients
      • apply segmentation to improve your targeting and enhance your database with extra information to improve your results
      • deliver campaigns and communications directly to your targets
      • generate qualified leads, increasing your income

    Turning your data into information will improve your marketing results. We will help you with List management, Data cleansing & enhancement, Campaign delivery, Communications, Monitoring & measurement.

    Extract more value from the data held in your business.

    Call 07397 919938: Talk to us today about evaluating your data to improve your results and generate new income.


    Where is your business growing to?

    Find out how Phill Connell Marketing Solutions can accelerate your business growth. Practical, realistic steps to improve your revenue generation.

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