{"id":3614,"date":"2017-01-09T15:14:53","date_gmt":"2017-01-09T15:14:53","guid":{"rendered":"http:\/\/www.phillconnell.com\/blog\/?page_id=3614"},"modified":"2024-01-09T15:01:02","modified_gmt":"2024-01-09T15:01:02","slug":"about","status":"publish","type":"page","link":"https:\/\/www.phillconnell.com\/blog\/about\/","title":{"rendered":"Marketing : Phill Connell, MBA, MCIM"},"content":{"rendered":"<h1>B2B Marketing : Phill Connell<\/h1>\n<p>With 30+ years of Business-to-Business Marketing experience, Phill now makes it his work to deliver practical, real-world Marketing Solutions to help your business grow.<\/p>\n<p>A Marketing Manager in blue chip organisations for over 25 years, Phill is highly skilled, specialising in campaigns and content to generate new business for your organisation.<\/p>\n<div id=\"attachment_4281\" style=\"width: 277px\" class=\"wp-caption alignright\"><img aria-describedby=\"caption-attachment-4281\" data-attachment-id=\"4281\" data-permalink=\"https:\/\/www.phillconnell.com\/blog\/about\/phill_connell_headshot_pba_envantage_38_500px\/#main\" data-orig-file=\"https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/Phill_Connell_HEADSHOT_PBA_ENVANTAGE_38_500px.jpg?fit=500%2C500&amp;ssl=1\" data-orig-size=\"500,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Phill_Connell_HEADSHOT_PBA_ENVANTAGE_38_500px\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/Phill_Connell_HEADSHOT_PBA_ENVANTAGE_38_500px.jpg?fit=267%2C267&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/Phill_Connell_HEADSHOT_PBA_ENVANTAGE_38_500px.jpg?fit=200%2C200&amp;ssl=1\" decoding=\"async\" loading=\"lazy\" class=\"wp-image-4281 size-medium\" src=\"https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/Phill_Connell_HEADSHOT_PBA_ENVANTAGE_38_500px.jpg?resize=267%2C267\" alt=\"Phill Connell headshot\" width=\"267\" height=\"267\" srcset=\"https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/Phill_Connell_HEADSHOT_PBA_ENVANTAGE_38_500px.jpg?resize=267%2C267&amp;ssl=1 267w, https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/Phill_Connell_HEADSHOT_PBA_ENVANTAGE_38_500px.jpg?resize=200%2C200&amp;ssl=1 200w, https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/Phill_Connell_HEADSHOT_PBA_ENVANTAGE_38_500px.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/Phill_Connell_HEADSHOT_PBA_ENVANTAGE_38_500px.jpg?resize=380%2C380&amp;ssl=1 380w, https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/Phill_Connell_HEADSHOT_PBA_ENVANTAGE_38_500px.jpg?resize=285%2C285&amp;ssl=1 285w, https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/Phill_Connell_HEADSHOT_PBA_ENVANTAGE_38_500px.jpg?w=500&amp;ssl=1 500w\" sizes=\"(max-width: 267px) 100vw, 267px\" data-recalc-dims=\"1\" \/><p id=\"caption-attachment-4281\" class=\"wp-caption-text\">Phill Connell MBA MCIM<\/p><\/div>\n<p>Phill has his degree in Marketing, full membership of the Chartered Institute of Marketing and an MBA from Manchester Business School, one of the world&#8217;s top MBA providers.<\/p>\n<p>Through major corporate employers Phill has enjoyed a wide variety of training in Marketing and Business Leadership disciplines. Education is a wonderful thing, but only works when it&#8217;s applied to your real world issues. Phill prides himself on transforming the learning he&#8217;s done into outcomes that deliver growth and results.<\/p>\n<p>Phill\u2019s more recent projects include:<\/p>\n<ul>\n<li>Building a new set of <strong>lead generation processes<\/strong> and <strong>measurement programme<\/strong>, to manage the delivery of campaigns to real targets in a highly competitive B2B energy consultancy environment. This resulted in increased campaign engagement (<strong><em>open rates up to 21%<\/em><\/strong><em> from 14%), <\/em>click through results (<em>up to 14% from 7%<\/em>) and qualified leads (<strong><em>doubled in 18 months<\/em><\/strong>).<\/li>\n<li>Delivering <strong>product and corporate photography<\/strong> for clients across a variety of industries.<\/li>\n<li>Delivering <strong>email and social campaigns<\/strong> to generate leads, resulting in new business and increased revenue from existing customers.<\/li>\n<li><strong>Writing and publishing valuable, informative content<\/strong> for business websites and offline media. This generated new leads from new prospects via effective use of data gathering techniques.<\/li>\n<li><strong>Managing outsourced lead generation<\/strong> efforts to secure over 100 qualified appointments per month, on a continuous basis, for high-value sales opportunities.<\/li>\n<\/ul>\n<p>If you would like to talk about your Business&#8217; Marketing needs, or see a copy of Phill&#8217;s full CV, please complete the form or call <strong>07397 919938<\/strong>.<\/p>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3981-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/pages\/3614#wpcf7-f3981-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"3981\" \/>\n<input type=\"hidden\" 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none !important;\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"48\"\/><script>document.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );<\/script><\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><h3 class=\"sd-title\">Share with your friends:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-3614\" class=\"share-facebook sd-button share-icon no-text\" href=\"https:\/\/www.phillconnell.com\/blog\/about\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new 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in new window)<\/span><\/a><\/li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon no-text\" href=\"mailto:?subject=%5BShared%20Post%5D%20Marketing%20%3A%20Phill%20Connell%2C%20MBA%2C%20MCIM&body=https%3A%2F%2Fwww.phillconnell.com%2Fblog%2Fabout%2F&share=email\" target=\"_blank\" title=\"Click to email a link to a friend\" data-email-share-error-title=\"Do you have email set up?\" data-email-share-error-text=\"If you&#039;re having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself.\" data-email-share-nonce=\"f2d1da987d\" data-email-share-track-url=\"https:\/\/www.phillconnell.com\/blog\/about\/?share=email\"><span><\/span><span class=\"sharing-screen-reader-text\">Click to email a link to a friend (Opens in new window)<\/span><\/a><\/li><li class=\"share-print\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-print sd-button share-icon no-text\" href=\"https:\/\/www.phillconnell.com\/blog\/about\/\" target=\"_blank\" title=\"Click to print\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to print (Opens in new window)<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>B2B Marketing : Phill Connell With 30+ years of Business-to-Business Marketing experience, Phill now makes it his work to deliver practical, real-world Marketing Solutions to help your business grow. A Marketing Manager in blue chip organisations for over 25 years, Phill is highly skilled, specialising in campaigns and content to generate new business for your [&hellip;]<\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><div class=\"robots-nocontent sd-block sd-social sd-social-icon sd-sharing\"><h3 class=\"sd-title\">Share with your friends:<\/h3><div class=\"sd-content\"><ul><li class=\"share-facebook\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-facebook-3614\" class=\"share-facebook sd-button share-icon no-text\" href=\"https:\/\/www.phillconnell.com\/blog\/about\/?share=facebook\" target=\"_blank\" title=\"Click to share on Facebook\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Facebook (Opens in new window)<\/span><\/a><\/li><li class=\"share-twitter\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-twitter-3614\" class=\"share-twitter sd-button share-icon no-text\" href=\"https:\/\/www.phillconnell.com\/blog\/about\/?share=twitter\" target=\"_blank\" title=\"Click to share on Twitter\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Twitter (Opens in new window)<\/span><\/a><\/li><li class=\"share-pinterest\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-pinterest-3614\" class=\"share-pinterest sd-button share-icon no-text\" href=\"https:\/\/www.phillconnell.com\/blog\/about\/?share=pinterest\" target=\"_blank\" title=\"Click to share on Pinterest\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Pinterest (Opens in new window)<\/span><\/a><\/li><li class=\"share-linkedin\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-linkedin-3614\" class=\"share-linkedin sd-button share-icon no-text\" href=\"https:\/\/www.phillconnell.com\/blog\/about\/?share=linkedin\" target=\"_blank\" title=\"Click to share on LinkedIn\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on LinkedIn (Opens in new window)<\/span><\/a><\/li><li class=\"share-skype\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"sharing-skype-3614\" class=\"share-skype sd-button share-icon no-text\" href=\"https:\/\/www.phillconnell.com\/blog\/about\/?share=skype\" target=\"_blank\" title=\"Click to share on Skype\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Skype (Opens in new window)<\/span><\/a><\/li><li class=\"share-tumblr\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-tumblr sd-button share-icon no-text\" href=\"https:\/\/www.phillconnell.com\/blog\/about\/?share=tumblr\" target=\"_blank\" title=\"Click to share on Tumblr\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to share on Tumblr (Opens in new window)<\/span><\/a><\/li><li class=\"share-email\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-email sd-button share-icon no-text\" href=\"mailto:?subject=%5BShared%20Post%5D%20Marketing%20%3A%20Phill%20Connell%2C%20MBA%2C%20MCIM&body=https%3A%2F%2Fwww.phillconnell.com%2Fblog%2Fabout%2F&share=email\" target=\"_blank\" title=\"Click to email a link to a friend\" data-email-share-error-title=\"Do you have email set up?\" data-email-share-error-text=\"If you&#039;re having problems sharing via email, you might not have email set up for your browser. You may need to create a new email yourself.\" data-email-share-nonce=\"f2d1da987d\" data-email-share-track-url=\"https:\/\/www.phillconnell.com\/blog\/about\/?share=email\"><span><\/span><span class=\"sharing-screen-reader-text\">Click to email a link to a friend (Opens in new window)<\/span><\/a><\/li><li class=\"share-print\"><a rel=\"nofollow noopener noreferrer\" data-shared=\"\" class=\"share-print sd-button share-icon no-text\" href=\"https:\/\/www.phillconnell.com\/blog\/about\/\" target=\"_blank\" title=\"Click to print\" ><span><\/span><span class=\"sharing-screen-reader-text\">Click to print (Opens in new window)<\/span><\/a><\/li><li class=\"share-end\"><\/li><\/ul><\/div><\/div><\/div>","protected":false},"author":2,"featured_media":3656,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false},"categories":[297],"tags":[298,300,301,304,303,302,299,305],"jetpack_shortlink":"https:\/\/wp.me\/P1KBwn-Wi","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3598,"url":"https:\/\/www.phillconnell.com\/blog\/marketing-solutions\/","url_meta":{"origin":3614,"position":0},"title":"Marketing Solutions","date":"6 January 2017","format":false,"excerpt":"Practical, Measured Marketing Solutions for Growing Businesses. At Phill Connell Marketing Solutions, we work with growing businesses to build Marketing Strategies and Action Plans to identify new customers, target communications and generate new revenue. Once we've agreed your Action Plan, we work alongside you to deliver it. Most of our\u2026","rel":"","context":"In &quot;Marketing&quot;","img":{"alt_text":"Phill Connell B2B Marketing Solutions","src":"https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/DSCF5154-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3637,"url":"https:\/\/www.phillconnell.com\/blog\/","url_meta":{"origin":3614,"position":1},"title":"B2B Services","date":"9 January 2017","format":false,"excerpt":"","rel":"","context":"In &quot;Marketing&quot;","img":{"alt_text":"Marketing Training - photo: The Gherkin by Phill Connell Photos","src":"https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/DSCF5148.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1391,"url":"https:\/\/www.phillconnell.com\/blog\/blog-articles\/","url_meta":{"origin":3614,"position":2},"title":"Blog","date":"16 January 2014","format":false,"excerpt":"","rel":"","context":"Similar post","img":{"alt_text":"Phill Connell B2B Marketing Solutions","src":"https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/DSCF5154-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3642,"url":"https:\/\/www.phillconnell.com\/blog\/blog-posts\/","url_meta":{"origin":3614,"position":3},"title":"Recent Blog Posts","date":"9 January 2017","format":false,"excerpt":"","rel":"","context":"Similar post","img":{"alt_text":"Phill Connell B2B Marketing Solutions","src":"https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/DSCF5154-1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1370,"url":"https:\/\/www.phillconnell.com\/blog\/photography\/","url_meta":{"origin":3614,"position":4},"title":"A Leading Authority on Business Photography","date":"23 December 2013","format":false,"excerpt":"Business and Commercial Photography: Phill Connell Photos Great commercial photography puts your business in front of your customers. Visual identity is more important than ever, and your photographs have an enormous responsibility. A lifelong Marketing Professional and Photographer, Phill combines his skills for his clients to deliver clear, appealing images.\u2026","rel":"","context":"In &quot;Marketing&quot;","img":{"alt_text":"Phill Connell Photos","src":"https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/Phill-Connell-IMG_8426-2-Jade_and_Andy_2016.jpg?fit=1200%2C960&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3618,"url":"https:\/\/www.phillconnell.com\/blog\/marketing-training\/","url_meta":{"origin":3614,"position":5},"title":"Training &#038; Profile Building","date":"9 January 2017","format":false,"excerpt":"On-site Marketing Training to maximise your success. Build your Business and Personal Profile.","rel":"","context":"In &quot;Marketing&quot;","img":{"alt_text":"Marketing Training - photo: The Gherkin by Phill Connell Photos","src":"https:\/\/i0.wp.com\/www.phillconnell.com\/blog\/wp-content\/uploads\/DSCF5148.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/www.phillconnell.com\/blog\/wp-json\/wp\/v2\/pages\/3614"}],"collection":[{"href":"https:\/\/www.phillconnell.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.phillconnell.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.phillconnell.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.phillconnell.com\/blog\/wp-json\/wp\/v2\/comments?post=3614"}],"version-history":[{"count":18,"href":"https:\/\/www.phillconnell.com\/blog\/wp-json\/wp\/v2\/pages\/3614\/revisions"}],"predecessor-version":[{"id":4283,"href":"https:\/\/www.phillconnell.com\/blog\/wp-json\/wp\/v2\/pages\/3614\/revisions\/4283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.phillconnell.com\/blog\/wp-json\/wp\/v2\/media\/3656"}],"wp:attachment":[{"href":"https:\/\/www.phillconnell.com\/blog\/wp-json\/wp\/v2\/media?parent=3614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.phillconnell.com\/blog\/wp-json\/wp\/v2\/categories?post=3614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.phillconnell.com\/blog\/wp-json\/wp\/v2\/tags?post=3614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}