Monthly Archives: March 2010

Blogging Lesson Learned

Yesterday, I published a blog article asking for advice on how to get more interaction and readership.  I can honestly admit that I was shocked (but very happy) with the response!

Yesterday's Readership Surge

Your Response To Yesterday’s Readership Appeal

I’ll share with what I learned:

Illustrate Your Point

People seemed to love the Wordle I’d done.  I’d seen it in a presentation by a marketing agency to me at work on Monday and thought “I’ll nick that idea” and, quite rightly, it’s been nicked since by Jon, for one.  It’s a good thing, so why not? It’s what the internet is for.. Well, that and naughty pictures.

Address Your Audience

I posted the article because I thought it might be close to readers’ hearts, as well as my own.  It seemed to strike a chord and as a result lots of people gave feedback, even people who had previously been silent readers, hiding in the closet of internet anonymity.  I don’t expect them to suddenly become vociferous advocates, but it’s been nice to see them pipe up.  Howdy!

Act On Advice

I asked for ideas.  You gave me ideas.  As a result, I put a “Subscribe By Email” widget on here last night.  Already some of you have used it and I thank you.

There has been other advice which I will consider.  My writing style probably won’t change much on this site, but if I ever get myself together and focus on a specific niche blog, I will make sure my brevity, focus and thought leadership issues are carefully managed.  Basically, I’ll talk less crap on more useful sites.  This particular site is my mouthpiece and, as such, I’m sorry but the drivel will continue for the foreseeable future.

Self Pity Sells

If you ever want something, ask for it.  I wanted advice and more readers, so I got on my knees and asked for them.  You delivered: good advice and harsh truth, but I did get more subscribers and a lot  interaction.

What’s the worst that can happen? Somebody might take the mickey a little (Joby).  If you’re flaky, you might be left feeling insecure.  What the heck, if you don’t ask, you don’t get.

Actual Visitors

Visitors Stats

Feedburner Surge - Thanks!

Feedburner Figures

Now What?

This kind of jump can’t be expected to be sustainable, but I’m delighted there’s been a step change in response to a direct appeal.  As a marketeer, it can be recorded as a very successful niche marketing campaign.  I suppose all I have to do next is start adding some actual value before I lose all my new customers!

I’ll get my thinking cap on.

Why Does Nobody Read My Blog?

Recently, I’ve suffered the ignominy of not receiving a single comment on a couple of my blog posts.  The first time it happened, I shamelessly canvassed friends to put it right.  I was not proud of myself, but it made me feel a little bit better.  The second time, I took a more considered approach and decided to try and find out why.

Here is what I found:

I Talk Some Crap

I love words. Words are great. But I use too many.  When ten words would do, you often see fifty or a hundred.    Must do better.  I find rambling fun (not the walking kind.  See? There I go again) but you don’t have enough time to read all my rambling and that of all the other blogs you follow.

Here’s a Wordle of my blog content. As you can see, it’s very random indeed. Maybe I need some more direction, or to split my blog up a bit…?

What Crap I Write About In The Blind Leading The Blinds

What Gets Written About

I Post At The Wrong Time

Google Analytics and Google Reader tell me the hard truth: I post most of my blog entries at about 1pm.  You read blogs between 12 noon and 1pm.  So my post is a day old if you read it.  Also, the automatic thingummydoofer that posts my new blog entry to twitter does it after your lunch hour has finished.

There’s not much I can do about this.  I get a lunch break, during which I write my posts.  By the time I’ve written them, attached and edited photos, corrected my spelling and rubbish html, etc., you’re all back at work.  I just hope you don’t mind reading them late – I need to work out how to remind you to do that at the beginning of your lunch breaks, though.

I Need Help To Get More Subscribers

From the stats I’ve got my hands on, there are 15 subscribers to this blog via Feedburner, 3 from Google Reader and 8 Google Friends.  Now that you’ve realised you’re in such a select group, rather than a crowd of Papal Mass proportions, there are probably even fewer 😉

I need better ways to get my blog in front of people, automatically (but carefully and ethically)and via the people I know.   Or failing that, just tell your friends to read my bloody blog! … please. 🙂

I downloaded the Arkayne plugin recently, with the intention of finding other blogs I could link to automatically and broaden my exposure to other blogs.  This would help me read from a wider pool of writers, but also send my links to other people.  The sad truth though, is that Arkayne doesn’t seem to have enough members who like what I like.  I’m going to stick with it though, for a while at least, to see if I get any interesting new knowledge or visitors.

Can any of you recommend plugins or tools that will be handy?

Track Cycling – I’m Hooked !

Revolution 28 at Manchester Velodrome

National Madison Championships

The Boys in the National Madison Championships Race

Last Saturday, 27th February, I took the family to Manchester Velodrome too see Revolution 28, a team-format track cycling event conceived by an organisation called FACE.  Before going, I had been worried that the kids would be bored: 6 and 7-year olds can be a very demanding audience, as I’m sure any parent would agree.

All I can say is: I WAS WRONG.  The event was enthralling, exciting and a full-on fun-filled afternoon.  We only had tickets for the afternoon session which included the sprint qualifiers plus 3 madison competitions: Boys Young Stars, the National Madison Championships and Girls Young Stars.

Three of the world’s best sprinters took the chance to practise their arts and to show the audience just how good they are.  Sir Chris Hoy, Victoria Pendleton and Jason Kenny were awesome, blowing the opposition away in the heats.  After we’d left, Kenny and Hoy raced for the night’s glory in an excellent final sprint, with Hoy emerging the ultimate victor.  Read more about it on the official site.

Sir Chris Hoy

Sir Chris Hoy, the Ultimate Victor

If you ever get a chance to attend an event like this, take it.  It’s fantastic entertainment, more than you could ever image.  These athletes are supreme specimens and to see them sparring & hurtling around the track, with an excellent view from any seat in the building, is inspiring.  The kids all loved it and have asked when we can go back.  My boy has asked to attend one of their track taster sessions too!

I’ll take him myself! 😉

Where is your business growing to?

Find out how Phill Connell Marketing Solutions can accelerate your business growth. Practical, realistic steps to improve your revenue generation.

%d bloggers like this: