Why Should Anyone Invest In Somebody Else’s Bike Business?
That’s a good question.
To put money into anyone else’s idea, you first have to know what good is going to come of it – for you, not just for the business.
To put it bluntly, a successful small business is more likely to be bought up by a major player in the market. Successful niche companies have a habit of being bought by bigger companies, looking to increase their loyal customer base and share in the some of the good feeling that a great smaller business generates. The bigger business can usually offer customers a wider range of great products too, so everyone wins.
The best bit is that the bigger business, the one doing the buying, usually pays good money for the great smaller business which has grown through your investment…. So you make a profit, in return for helping the small business to become so attractive.
Crowd Funding? What’s That?
Crowd Funding is an awesome idea which probably wouldn’t have worked before the internet. It’s a way of making it possible for small investors to contribute to big plans. By reducing the costs of organising funding and increasing the ability of normal people to see where their investment will go, crowd funding allows people like you and me to share in the growth of great businesses.
The Bike Leasing Company
I got my bike from The Bike Leasing Company about 12 months ago. I should really publish a “year long review” piece here, but for now I’ll just say that the experience was painless and I got a lot of bike for not a lot of money. The Bike Leasing Company is now set for growth but needs investment, so they’ve turned to CrowdCube to see if the internet can make it happen.
On the right hand side of this page is a widget showing how the appeal is going, and by clicking the “Help Fund This Pitch” button you can see what freebies you get for your investment straight away – and don’t we all like something for nothing? But don’t forget, your investment isn’t only for a free t-shirt, or a free lease of a totally cool new bike…
It might help to get a lot more people riding cool bikes. It might also make you a handsome profit.
Tell the bank manager Phill sent you 😉